🚀 Your Weekly Slice of UK Consumer Startups

I always found accessing quality coffee came with compromises - costs in cafes for something bitter, messy grounds, fiddly equipment or crap instant. I discovered little pour over coffee bags in Japan and I was obsessed! I took them everywhere with me, in my bag, and it meant I could have the coffee I loved consistently, anywhere I wanted, I just needed hot water. Cups Full is for the people wanting to live their best lives, connect with others and enjoy the benefits of speciality coffee without sacrificing something (ours brew hot and cold, too). Less fussing - more fulfilment!

I think coffee bags have been misunderstood until now, and the quality just hasn’t been good enough. We’ve managed to create something finally “game-changing” and “unbeatable” (coffee snobs) for those in charge of their lives, those that pragmatically plan & prepare in order to achieve their goals (financially, physically etc.). Why just food? If you’re spending £3.90+ in a rush on a jitter-inducing barista Americano and have your own flask and meal prepped - there’s something missing! We want people to take us with them! Both the product in bags, and us on their journeys through UGC. Bags for bags, not just cupboards.

Early days but I’m intentionally working with outdoor creators, affiliates and retail brands that stock Cups Full on their stores, for the adventure audience. They haven’t influenced anything really! Just great to get nice feedback. Would love an army of OOH affiliates. Keen to do bigger partnerships as we grow too - dream would be Passenger, North Face, The Wave. Our ambitious dreamers (so urban go-getters, gym lovers and entrepreneurial types), need a partner for performance. Something easy, premium and convenient that they can take with them on their missions.

Consumers want control, choice and consistency (as well as a bridge between quality products and convenience). Right now people can’t share coffee easily and personalise to their taste at the same time. Peace, Pace and Power mean easy sharing and easy tailoring to your mood and others. I wanted the product to be benefit-led, like a tool for people’s self actualisation and fulfilment. They’re optimised (& lab tested) for their natural functional benefits and ranked by strength - super high in polyphenols with caffeine levels you can trust. Are you a Peace, Pace or Power person? People tend to have a strong view! Love it.

Ops & growth. I’m focusing on a few areas at once! We want people to be able to take us with them on their journeys from ordering online (growing ecommerce/affiliates), picking off retail shelves (so winning new listings), discovering on transport & easy to enjoy at their destination (food service). We are listed with Cotswold Fayre as of mid Jan, DELLI too. Working on more… my focus is to both generate (organic!) awareness, sales data and underpin with slick, reliable scalability to ramp if/when we have opportunities. Bootstrapping as long as I can. Let’s go!