🚀 Your Weekly Slice of UK Consumer Startups #10

Hey 👋

A huge couple of weeks for the investment landscape for consumer startups. We saw Pimentae Drinks raise £1.5m and Peachies raise £2.1m 🥳 (for more detail, see From the Feed section below). That’s now two of our handpicked selections of brands to watch from this year’s Forbes 30 Under 30 that have raised investment since we picked them 👀 We’re not saying they’re linked, but think we’ve got a pretty good eye for picking out great up and coming startups…

On another note, from next week we’ll be shaking up the Bitesize playbook 🚨 and chatting with people in the startup world to offer you direct insights into UK startups. In the coming weeks, you’ll be hearing from founders, supermarket buyers, startup operators and everything in between. If you know anyone who would be a great fit (or if you’d love to be featured!), reply to this email and let us know who you are and what you do.

📱 From the Feed

What we posted on our socials this week:

👀 ICYMI: Brand Moves Worth Watching

💡 Bitesize Playbook: Selling the Problem, Not the Product

It’s easy to get caught up selling what something is. The ingredients, the tech, the feature list.

But the real traction comes when you sell what something fixes.

People buy solutions to pain, friction, inconvenience.

If you can’t clearly name the tension your product resolves, it probably isn’t sharp enough to cut through.

Solving a problem doesn’t mean slapping a pain point in the pitch deck, it means building around it.

Your pricing, your messaging, your supply chain —> all pointed at making that problem go away.

A product that solves feels obvious. It moves quickly because the gap is so clear people instinctively understand why it belongs on shelves, in baskets, or in someone’s life.

💡 Look at Huel.

It’s not ‘a meal replacement drink with X grams of protein.’
It’s a no-effort, no-excuse way to stay full when life’s too busy to stop.
Huel sells time, not shakes.

When you start from the feature, you’re easy to forget.

When you start from the problem, you’re hard to pass over.

📌 The Noticeboard

Your weekly list of things to check out:

📣 Events

• Lucky Saint Run Club: 5K, a pint of Lucky Saint and pizza. LS have teamed up with Saucony so all runners that take part thus month will be entered into a prize draw to win a pair of Saucony trainers. 📆 Monday 7th July, 6:30pm, 📍London. 📆 Tuesday 8th July, 6:00pm, 📍Manchester .

• The UK’s first olive oil bar. A Mediterranean-inspired space featuring EVOO tastings, cocktails, workshops and delicious food collaborations. 📆 17th-28th July 2025 📍2 Blenheim Crescent, Notting Hill.

📚 Read / Listen

• The Sunday Times recently released “UK’s fastest-growing companies in 2025”.

• We recommend checking it out to see their growth rates, hear some interesting stories about the businesses and get a better grasp of the UK startup (& scaleup) scene.

Thanks for reading this week’s edition! 🥳 

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🚀 The Startup Slice