- The Startup Slice
- Posts
- 🚀 Your Weekly Slice of UK Consumer Startups #15
🚀 Your Weekly Slice of UK Consumer Startups #15
SURREAL Teams Up with Millennial Childhood Icon Tracy Beaker for Another Brilliant Marketing Move 👀
The Startup Slice
August 10, 2025 • Estimated Reading Time: 4 minutes
Hey 👋
Welcome back!
Plenty of exciting brand moves to dive into!
We’ve been tracking everything from bold sponsorship plays to nostalgic collabs, and even the launch of the UK’s first functional beer infused with magnesium.
No Bitesize Playbook this week as we recalibrate at Slice HQ. We’re also lining up conversations with some brilliant brands who’ve braved the Dragons’ Den, so keep an eye out for those in future editions.
Get in touch if you think you’d be a good fit to feature or know someone who would be 🥳
📱 From the Feed
 Anshu Ahuja, co-founder of DabbaDrop, on Dragons’ Den. | 🐉 Dragons’ Den episode deep dive: Last week’s episode featured 4 pitches, from food and fashion to skincare and gifting. 🧠 From brain injury to founder: After a life-changing rugby injury, William Catchpole’s recovery journey inspired him to co-found Extracts, a low-sugar, all-natural soft drinks brand built on a holistic approach to wellness. 🔥 Living Things Soda sponsors Formula E team: a bold move into motorsport, sponsoring the Lola Yamaha ABT team to align their fast-growing prebiotic drinks brand with sustainability, innovation, and high-performance. |
👀 ICYMI: Brand Moves Worth Watching
🥣 SURREAL x Tracy Beaker: to promote the protein-rich cereal brand with childhood flavours, SURREAL collabed with childhood icon Dani Harmer to create a masterpiece of a sales video. 🍺 Prime Time Launches Alcohol-Free Beer Infused with Magnesium: Prime Time Zero is the UK’s first functional brew, infused with magnesium and B12. ✈️ Oat Cult x Ibiza Final Boss: a weird and wonderful video showing you can take your overnight oats on holiday, even Jack Kay, aka Ibiza Final Boss, who has gone viral over the past week. 🏆 OLLY’S hosts FMCG Rounders Tournament: bringing together challenger brands for a day of friendly competition. |  Dani Harmer’s SURREAL shoot. |
📌 The Noticeboard
Your weekly list of things to check out:
📣 Events
Jumpstart’s Big Startup 5k: the UK’s largest startup run, bringing together founders, operators, and investors from 350+ startups and VCs. 📆 Monday 11th August, 📍 Battersea Park.
Thanks for reading this week’s edition! 🥳
📥 Been forwarded this? Sign up here to get the next edition.
📨 If this landed in spam, move us to your main tab.
🚀 The Startup Slice