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🚀 Your Weekly Slice of UK Consumer Startups

🚀 Your Weekly Slice of UK Consumer Startups

Warner Bros trademark battles, new listings and restaurant collabs 🤝

The Startup Slice
December 21, 2025 • Estimated Reading Time: 5 minutes

Hey 👋

This week is all about brands levelling up. From a butter brand expanding into full-on dairy, to new retail and restaurant listings and the occasional legal curveball, it’s a reminder that building a brand is rarely linear but always interesting…

Let’s get into it 🤝

📱 From the Feed

What we posted on our socials this week:

Thomas Straker & Toby Hopkinson, co-founders of ATD 🐄

🐄 The story behind All Things Butter becoming All Things Dairy: What started as a butter brand has grown into the next gen of dairy shoppers. After reaching 2,300+ stores and securing a £2m raise, the team is expanding into cottage cheese, showing how a well built brand can scale beyond one product without losing clarity.

👀 ICYMI: Brand Moves Worth Watching

Neutonic at Portsmouth FC 👁️

🌶️ Homi Kitchen faces a trademark battle: Megan, founder of Homi Kitchen is being forced to rethink their brand name after legal pressure from Warner Bros. It’s a tough reminder of the realities startups face when it comes to intellectual property.

🍕 SAUCERER launches pizza sauce: the latest drop sees SAUCERER up with cult pizza spot Pizzarova on a rich, restaurant-quality pizza sauce. It’s another strong example of hospitality brands moving into retail the right way, translating real kitchen flavour into something that works just as well at home.

⚽️ Neutonic launches on Ocado and sponsors Portsmouth FC: Neutonic has officially landed its first national retail listing with Ocado, alongside stadium-wide sponsorship at Fratton Park. What a combo.

👑 Mixtons lands in Roti King: One of our fave restaurants has started serving Mixtons. Casual dining embracing ready-to-drink formats without compromising on flavour, and proof that RTDs can work brilliantly alongside food.