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🚀 Your Weekly Slice of UK Consumer Startups

🚀 Your Weekly Slice of UK Consumer Startups

Co-op are looking to stock startups. Could it be you? 👀

The Startup Slice
February 08, 2026 • Estimated Reading Time: 4 minutes

Hey 👋

This week we've been spotting brands that know how to play the long game. From perfectly placed taps in airports, to NPD collabs, and founders who refuse to give up on the products they believe in.

Let's get into it 🤝

📱 From the Feed

What we posted on our socials this week:

Fancy being in Co-op? 👀

🛒 Co-op opens The Apiary Wave 5: Applications now open for their incubator programme. They're hunting healthier snacks, energy bars, HFSS-compliant chocolate, and functional drinks. Mentorship and a path to national distribution included.

✈️ Pimentae thriving in airports: RTD margaritas pouring from taps across Gatwick, Heathrow, Manchester, and Luton. Speed, quality, and millions of brand touchpoints whilst people wait for flights.

👀 ICYMI: Brand Moves Worth Watching

Hungry yet? 🍝

🍝 STOCKED x SAUCERER: Hot Honey Ragu drops as a limited-edition frozen collab, built around SAUCERER's Calabrian Chilli sauce and pasta from Tom’s Pasta (obviously).

🫘 Bold Bean Co on national TV with Prue Leith: The Carlin Pea got delisted, but founder Amelia kept pushing. Now it's being celebrated on Cotswold Kitchen. Proof that believing in your product pays off.

♻️ SURI recycles toothbrush heads into soap dishes: Over two tonnes of returned brush heads transformed into soap dishes with ReBorn Homewares. Each dish made from 18 returned heads.